Pop. 2.1MCOL: 93%7 month season#40 Market
Off-peak rates available - best time for interior work

How Much to Charge for Car Detailing in New Mexico?2026 Statewide Rates & Calculator

With 2.1M residents and high vehicle ownership, New Mexico has approximately 1,694,018 potential car detailing clients. A growing market - get in early, build your reputation, and watch your client base expand. Demand for car detailing stays steady throughout the year, making income more predictable. New Mexico rates run about 12% lower than neighboring Colorado - useful context if you serve clients near the border.

Or Use New Mexico State Average

Don't see your city? Use the calculator below with New Mexico statewide rates.

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$

Suggested: $37/hr based on New Mexico wages

Your Pricing

Recommended Price

$93

Range: $84 - $112

2h estimated

Standard (Full Interior/Exterior)- + Interior wipe, tire dressing

Cost Breakdown

Base Price (Sedan / Coupe)$93.00
Total$93.00

While you detail cars, customers call. 62% won't leave voicemail.

Voctiv AI answers calls 24/7 while you work. Free to try.

New Mexico Car Detailing Market Intelligence

Pricing models, earning potential, and market comparison for car detailing in New Mexico.

Car Detailing Pricing Breakdown

Pricing ModelLowTypicalHigh
Basic wash$23$47$70
Interior detail$70$116$186
Full detail$140$209$326
Per hour$28$37$56

Prices adjusted for New Mexico cost of living (93% of national average).

How Much Can You Earn Doing Car Detailing in New Mexico?

Part-time
15 hrs/week
$2,399/mo
$28,788/yr
Full-time
35 hrs/week
$5,599/mo
$67,188/yr
Recommended
Hustler
50 hrs/week
$7,998/mo
$95,976/yr

Estimates based on New Mexico average rates. Actual income varies by experience, efficiency, and client mix.

New Mexico vs Other Markets

MarketHourly RateCOLDemand
New Mexico$37/hr93%medium
National Average$40/hr100%-
Colorado(neighbor)$42/hr105%high
Oklahoma(neighbor)$35/hr87%medium
Your Competitors Are Picking Up

Your Business Misses 5-10 Calls a Day.
One Is a Hot Lead - Gone to a Competitor.

Every time you can't answer, that caller Googles the next business - and they pick up. 62% won't leave a voicemail. They won't call back. That's $200-500 walking out the door. Stop losing money - let AI answer while you work.

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Never miss a lead, even at 3 AM

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Books appointments directly to your calendar

SMS Follow-ups

Automatic text confirmations to callers

24/7 Availability

Works while you sleep, holidays included

Losing:$3,000-$6,000/mo in missed calls
Invest:$29/moto capture every hot lead

"I specialize in luxury cars. Voctiv's professional greeting matches my premium service image."

- Michael A., Luxury Car Detailing, South Carolina

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New Mexico Licensing Requirements

  • No state contractor license required
  • CRS registration required for tax purposes
  • Workers comp required at 3+ employees
  • Local licenses vary by city

This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.

New Mexico Car Detailing Business Tips

Local insights for running a successful car detailing business in New Mexico

operations

Adobe buildings require gentle soft washing. Train on historic material care.

pricing

Santa Fe's wealthy art community pays premium for quality. Position as high-end.

operations

Stucco cleaning is a specialty service. Learn proper techniques for Southwest materials.

Key Insight: New Mexico's unique architecture and climate require specialized skills that command premium rates.

Car Detailing Demand in New Mexico by Month

Plan your year around seasonal demand patterns.

Jan
25%
Feb
35%
Mar
55%
Apr
75%
May
90%
Jun
100%
Jul
100%
Aug
90%
Sep
75%
Oct
55%
Nov
35%
Dec
25%
Peak: May-Aug
Off-season: Nov-Feb

Plan alternative income sources for the off-season months.

Frequently Asked Questions

How much should I charge for car detailing in New Mexico?

In New Mexico, car detailing rates range from $30-$56/hour, with an average of $37/hour. New Mexico's cost of living is 93% of the national average. Major cities like Santa Fe command higher rates ($44/hr), while smaller markets like Roswell average $33/hr.

What's the New Mexico average for car detailing services?

The New Mexico statewide average for car detailing is $37/hour or approximately $111-$185 per job. This reflects New Mexico's 93% cost of living index relative to the national baseline.

Which New Mexico cities have the highest car detailing rates?

In New Mexico, Santa Fe has the highest car detailing rates at around $44/hour due to its 110% cost of living. Other high-rate areas include Albuquerque, Las Cruces, Rio Rancho.

Do I need a license for car detailing in New Mexico?

New Mexico licensing: No state contractor license required CRS registration required for tax purposes Workers comp required at 3+ employees Local licenses vary by city This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.

Is New Mexico a good market for car detailing businesses?

New Mexico offers a competitive market for car detailing with rates averaging $37/hour. The state's 93% cost of living index supports sustainable pricing. Top markets include Albuquerque, Las Cruces, Rio Rancho.

Trusted Data Sources

Based on

10,000+ quotes

Used by

5,000+ pros

Updated

January 2026

Verified by

BLS Data

Car Detailing pricing data for New Mexico is sourced from U.S. Bureau of Labor Statistics, Census Bureau cost of living data, and verified quotes from local service professionals.

Data Sources:

  • U.S. Bureau of Labor Statistics
  • New Mexico Labor Department
  • U.S. Census Bureau

Last updated: January 2026