How Much to Charge for House Cleaning in Santa Fe?2026 Local Rates & Calculator
The Santa Fe metro area has approximately 35,002 households - potential house cleaning clients within a 15-mile radius. High demand meets premium pricing here - a strong opportunity for experienced pros. Costs in Santa Fe run 17% above the New Mexico state average, supporting higher rates.
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Use 0.5 for half baths
Suggested: $39/hr based on Santa Fe wages
Your Pricing
Recommended Price
Range: $186 - $228
$47/hr equivalent - 4.3h estimated
Cost Breakdown
Santa Fe House Cleaning Market Intelligence
Pricing models, earning potential, and market comparison for house cleaning in Santa Fe.
House Cleaning Pricing Breakdown
| Pricing Model | Low | Typical | High |
|---|---|---|---|
| Per room | $28 | $44 | $66 |
| Per sq ft | $0.06 | $0.11 | $0.17 |
| Per hour | $28 | $39 | $55 |
| Flat rate (whole house) | $110 | $193 | $275 |
Prices adjusted for Santa Fe cost of living (110% of national average).
How Much Can You Earn Doing House Cleaning in Santa Fe?
Estimates based on Santa Fe average rates. Actual income varies by experience, efficiency, and client mix.
Santa Fe vs Other New Mexico Markets
| Market | Hourly Rate | COL | Demand |
|---|---|---|---|
| Santa Fe | $39/hr | 110% | high |
| Roswell(most affordable) | $29/hr | 82% | low |
| New Mexico Average | $33/hr | 93% | - |
Market Position: Santa Fe
Santa Fe is a premium market in New Mexico - costs here are above the state average, supporting higher service rates.
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New Mexico Licensing Requirements
- •No state contractor license required
- •CRS registration required for tax purposes
- •Workers comp required at 3+ employees
- •Local licenses vary by city
This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.
Santa Fe House Cleaning Business Tips
Local insights for running a successful house cleaning business in New Mexico
Water conservation is paramount. Specialize in xeriscape and low-water landscape maintenance.
Santa Fe's wealthy art community pays premium for quality. Position as high-end.
Monsoon season (July-September) creates post-storm cleanup demand.
Key Insight: New Mexico's unique architecture and climate require specialized skills that command premium rates.
House Cleaning Demand in New Mexico by Month
Plan your year around seasonal demand patterns.
Plan alternative income sources for the off-season months.
Frequently Asked Questions
How much should I charge for house cleaning in Santa Fe?
In Santa Fe, NM, you should charge $39-$58/hour for house cleaning. This is 10% above the national average because Santa Fe's cost of living is 110% of the US baseline. For typical jobs, expect to quote $77-$193.
What's the average house cleaning rate in Santa Fe, New Mexico?
The average house cleaning rate in Santa Fe is $39/hour or $116 per job. Santa Fe has high demand with a population of 88K. Local pros typically charge $31-$58/hour depending on complexity.
How much do house cleaning companies charge per hour in Santa Fe?
House Cleaning companies in Santa Fe charge $31-$58/hour (110% of national average). Entry-level jobs start around $31/hour, while complex work commands $58+/hour. The high demand in Santa Fe supports these rates.
What factors affect house cleaning prices in Santa Fe?
Key pricing factors in Santa Fe: (1) Cost of living - 10% above national average at 110%, (2) Market demand - high in this area, (3) Competition - Santa Fe's 88K population creates high demand, (4) Job complexity and materials, (5) Seasonal demand fluctuations.
Do I need a license for house cleaning in New Mexico?
New Mexico licensing requirements: No state contractor license required CRS registration required for tax purposes Workers comp required at 3+ employees This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.
Is Santa Fe a good market for house cleaning businesses?
Santa Fe shows high demand for house cleaning services. With 88K residents and a 110% cost of living index, local businesses can charge $39-$58/hour. The New Mexico market is slightly higher than for service businesses.
How do Santa Fe house cleaning prices compare to New Mexico average?
Santa Fe house cleaning prices are typically 10% above the New Mexico state average. While state average is around $33/hour, Santa Fe pros charge $39/hour due to the city's 110% cost of living index.
Other Services in Santa Fe
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Based on
10,000+ quotes
Used by
5,000+ pros
Updated
January 2026
Verified by
BLS Data
House Cleaning pricing data for Santa Fe, New Mexico is sourced from U.S. Bureau of Labor Statistics, Census Bureau cost of living data, and verified quotes from local service professionals.
Data Sources:
- U.S. Bureau of Labor Statistics
- New Mexico Labor Department
- U.S. Census Bureau
Last updated: January 2026