VERY HIGH DEMANDPop. 270K
Off-peak rates available - best time for interior work

How Much to Charge for House Cleaning in Madison?2026 Local Rates & Calculator

The Madison metro area has approximately 107,936 households - potential house cleaning clients within a 15-mile radius. High demand in a budget-conscious market - volume is your best friend here. Costs in Madison run 9% above the Wisconsin state average, supporting higher rates.

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Use 0.5 for half baths

$

Suggested: $36/hr based on Madison wages

Your Pricing

Recommended Price

$176/visit

Range: $161 - $198

$41/hr equivalent - 4.3h estimated

Cost Breakdown

Labor Cost$159.12
Supplies$13.00
Subtotal$172.12
Frequency Discount-$25.82
Markup (20%)+$29.70

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Madison House Cleaning Market Intelligence

Pricing models, earning potential, and market comparison for house cleaning in Madison.

House Cleaning Pricing Breakdown

Pricing ModelLowTypicalHigh
Per room$26$41$61
Per sq ft$0.05$0.10$0.15
Per hour$26$36$51
Flat rate (whole house)$102$179$255

Prices adjusted for Madison cost of living (102% of national average).

How Much Can You Earn Doing House Cleaning in Madison?

Part-time
15 hrs/week
$2,303/mo
$27,636/yr
Full-time
35 hrs/week
$5,373/mo
$64,476/yr
Recommended
Hustler
50 hrs/week
$7,676/mo
$92,112/yr

Estimates based on Madison average rates. Actual income varies by experience, efficiency, and client mix.

Madison vs Other Wisconsin Markets

MarketHourly RateCOLDemand
Madison$36/hr102%very high
Racine(most affordable)$30/hr85%medium
Wisconsin Average$33/hr93%-

Market Position: Madison

Madison is a premium market in Wisconsin - costs here are above the state average, supporting higher service rates.

Your Competitors Are Picking Up

Your Business Misses 5-10 Calls a Day.
One Is a Hot Lead - Gone to a Competitor.

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Losing:$3,000-$6,000/mo in missed calls
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Wisconsin Licensing Requirements

  • No state contractor license required
  • Register with WI Department of Financial Institutions
  • Workers comp required at 3+ employees
  • Local licenses vary by city

This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.

Madison House Cleaning Business Tips

Local insights for running a successful house cleaning business in Wisconsin

growth

Lake house properties (Door County, Lake Geneva) are premium seasonal market.

seasonal

Short growing season (May-September) requires efficient scheduling.

seasonal

Snow services in winter complement lawn care for year-round revenue.

marketing

Milwaukee and Madison are distinct markets with different customer bases.

Key Insight: Wisconsin's lake culture and seasonal tourism create strong supplemental revenue opportunities.

House Cleaning Demand in Wisconsin by Month

Plan your year around seasonal demand patterns.

Jan
20%
Feb
25%
Mar
45%
Apr
70%
May
90%
Jun
100%
Jul
95%
Aug
90%
Sep
85%
Oct
60%
Nov
35%
Dec
20%
Peak: May-Aug
Off-season: Nov-Feb

Plan alternative income sources for the off-season months.

Frequently Asked Questions

How much should I charge for house cleaning in Madison?

In Madison, WI, you should charge $36-$54/hour for house cleaning. This is 2% above the national average because Madison's cost of living is 102% of the US baseline. For typical jobs, expect to quote $71-$179.

What's the average house cleaning rate in Madison, Wisconsin?

The average house cleaning rate in Madison is $36/hour or $107 per job. Madison has average demand with a population of 270K. Local pros typically charge $29-$54/hour depending on complexity.

How much do house cleaning companies charge per hour in Madison?

House Cleaning companies in Madison charge $29-$54/hour (102% of national average). Entry-level jobs start around $29/hour, while complex work commands $54+/hour. The average demand in Madison supports these rates.

What factors affect house cleaning prices in Madison?

Key pricing factors in Madison: (1) Cost of living - 2% above national average at 102%, (2) Market demand - very high in this area, (3) Competition - Madison's 270K population creates average demand, (4) Job complexity and materials, (5) Seasonal demand fluctuations.

Do I need a license for house cleaning in Wisconsin?

Wisconsin licensing requirements: No state contractor license required Register with WI Department of Financial Institutions Workers comp required at 3+ employees This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.

Is Madison a good market for house cleaning businesses?

Madison shows average demand for house cleaning services. With 270K residents and a 102% cost of living index, local businesses can charge $36-$54/hour. The Wisconsin market is about equal to for service businesses.

How do Madison house cleaning prices compare to Wisconsin average?

Madison house cleaning prices are typically 2% above the Wisconsin state average. While state average is around $33/hour, Madison pros charge $36/hour due to the city's 102% cost of living index.

Trusted Data Sources

Based on

10,000+ quotes

Used by

5,000+ pros

Updated

January 2026

Verified by

BLS Data

House Cleaning pricing data for Madison, Wisconsin is sourced from U.S. Bureau of Labor Statistics, Census Bureau cost of living data, and verified quotes from local service professionals.

Data Sources:

  • U.S. Bureau of Labor Statistics
  • Wisconsin Labor Department
  • U.S. Census Bureau

Last updated: January 2026