LOW DEMANDPop. 48K
Off-peak rates available - best time for interior work

How Much to Charge for Lawn Mowing in Roswell?2026 Local Rates & Calculator

The Roswell metro area has approximately 19,346 households - potential lawn mowing clients within a 15-mile radius. An emerging market with room to establish yourself. Build relationships and grow with the community. Roswell costs are 11% below the New Mexico average - price competitively to win volume.

Calculate Your Lawn Mowing Price

Enter Your Details

$

Suggested: $29/hr based on Roswell wages

min
$

Gas, blade wear, maintenance

Your Pricing

Recommended Price

$40

Range: $37 - $44

Cost Breakdown

Labor Cost$22.29
Travel Cost$5.94
Equipment$4.10
Subtotal$32.34
Markup (25%)+$7.66

While you mow, customers call. 62% won't leave voicemail.

Voctiv AI answers calls 24/7 while you work. Free to try.

Roswell Lawn Mowing Market Intelligence

Pricing models, earning potential, and market comparison for lawn mowing in Roswell.

Lawn Mowing Pricing Breakdown

Pricing ModelLowTypicalHigh
Per lawn (1/4 acre)$25$37$49
Per sq ft$0.01$0.02$0.02
Per hour$29$37$45

Prices adjusted for Roswell cost of living (82% of national average).

How Much Can You Earn Doing Lawn Mowing in Roswell?

Part-time
15 hrs/week
$1,080/mo
$12,960/yr
Full-time
35 hrs/week
$2,520/mo
$30,240/yr
Recommended
Hustler
50 hrs/week
$3,599/mo
$43,188/yr

Estimates based on Roswell average rates. Actual income varies by experience, efficiency, and client mix.

Roswell vs Other New Mexico Markets

MarketHourly RateCOLDemand
Roswell$29/hr82%low
Santa Fe(most expensive)$39/hr110%high
New Mexico Average$33/hr93%-

Market Position: Roswell

Roswell is a value market in New Mexico - costs are below the state average, so focus on volume and efficiency.

Your Competitors Are Picking Up

Your Business Misses 5-10 Calls a Day.
One Is a Hot Lead - Gone to a Competitor.

Every time you can't answer, that caller Googles the next business - and they pick up. 62% won't leave a voicemail. They won't call back. That's $200-500 walking out the door. Stop losing money - let AI answer while you work.

Instant Call Answering

Never miss a lead, even at 3 AM

Smart Scheduling

Books appointments directly to your calendar

SMS Follow-ups

Automatic text confirmations to callers

24/7 Availability

Works while you sleep, holidays included

Losing:$3,000-$6,000/mo in missed calls
Invest:$29/moto capture every hot lead

"Running a crew means I can't answer phones. Voctiv books estimates directly to my calendar - game changer."

- David K., Lawn Service Owner, Georgia

Setup takes 40 seconds. While you're reading this, someone's trying to call you.

New Mexico Licensing Requirements

  • No state contractor license required
  • CRS registration required for tax purposes
  • Workers comp required at 3+ employees
  • Local licenses vary by city

This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.

Roswell Lawn Mowing Business Tips

Local insights for running a successful lawn mowing business in New Mexico

operations

Water conservation is paramount. Specialize in xeriscape and low-water landscape maintenance.

pricing

Santa Fe's wealthy art community pays premium for quality. Position as high-end.

seasonal

Monsoon season (July-September) creates post-storm cleanup demand.

Key Insight: New Mexico's unique architecture and climate require specialized skills that command premium rates.

Lawn Mowing Demand in New Mexico by Month

Plan your year around seasonal demand patterns.

Jan
20%
Feb
35%
Mar
55%
Apr
75%
May
90%
Jun
100%
Jul
95%
Aug
90%
Sep
75%
Oct
55%
Nov
35%
Dec
20%
Peak: May-Aug
Off-season: Nov-Feb

Plan alternative income sources for the off-season months.

Frequently Asked Questions

How much should I charge for lawn mowing in Roswell?

In Roswell, NM, you should charge $29-$43/hour for lawn mowing. This is 18% below the national average because Roswell's cost of living is 82% of the US baseline. For typical jobs, expect to quote $57-$144.

What's the average lawn mowing rate in Roswell, New Mexico?

The average lawn mowing rate in Roswell is $29/hour or $86 per job. Roswell has lower demand with a population of 48K. Local pros typically charge $23-$43/hour depending on complexity.

How much do lawn mowing companies charge per hour in Roswell?

Lawn Mowing companies in Roswell charge $23-$43/hour (82% of national average). Entry-level jobs start around $23/hour, while complex work commands $43+/hour. The lower demand in Roswell supports these rates.

What factors affect lawn mowing prices in Roswell?

Key pricing factors in Roswell: (1) Cost of living - 18% below national average at 82%, (2) Market demand - low in this area, (3) Competition - Roswell's 48K population creates lower demand, (4) Job complexity and materials, (5) Seasonal demand fluctuations.

Do I need a license for lawn mowing in New Mexico?

New Mexico licensing requirements: No state contractor license required CRS registration required for tax purposes Workers comp required at 3+ employees This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.

Is Roswell a good market for lawn mowing businesses?

Roswell shows lower demand for lawn mowing services. With 48K residents and a 82% cost of living index, local businesses can charge $29-$43/hour. The New Mexico market is slightly lower than for service businesses.

How do Roswell lawn mowing prices compare to New Mexico average?

Roswell lawn mowing prices are typically 18% below the New Mexico state average. While state average is around $33/hour, Roswell pros charge $29/hour due to the city's 82% cost of living index.

Trusted Data Sources

Based on

10,000+ quotes

Used by

5,000+ pros

Updated

January 2026

Verified by

BLS Data

Lawn Mowing pricing data for Roswell, New Mexico is sourced from U.S. Bureau of Labor Statistics, Census Bureau cost of living data, and verified quotes from local service professionals.

Data Sources:

  • U.S. Bureau of Labor Statistics
  • New Mexico Labor Department
  • U.S. Census Bureau

Last updated: January 2026