How Much to Charge for Painting in Roswell?2026 Local Rates & Calculator
The Roswell metro area has approximately 19,346 households - potential painting clients within a 15-mile radius. Lower competition here means new providers can quickly become the neighborhood favorite. Roswell costs are 11% below the New Mexico average - price competitively to win volume.
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Include hallways
Wall surface area
Suggested: $37/hr based on Roswell wages
Your Pricing
Recommended Price
Range: $1,035 - $1,294
$0.78/sq ft - 17.6h estimated
5 gallons of paint needed + 3 gallons primer
Cost Breakdown
Roswell Painting Market Intelligence
Pricing models, earning potential, and market comparison for painting in Roswell.
Painting Pricing Breakdown
| Pricing Model | Low | Typical | High |
|---|---|---|---|
| Per sq ft (interior) | $1 | $2 | $3 |
| Per sq ft (exterior) | $2 | $3 | $5 |
| Per room (avg 12x12) | $164 | $328 | $574 |
| Per hour | $29 | $37 | $53 |
Prices adjusted for Roswell cost of living (82% of national average).
How Much Can You Earn Doing Painting in Roswell?
Estimates based on Roswell average rates. Actual income varies by experience, efficiency, and client mix.
Roswell vs Other New Mexico Markets
| Market | Hourly Rate | COL | Demand |
|---|---|---|---|
| Roswell | $37/hr | 82% | low |
| Santa Fe(most expensive) | $50/hr | 110% | high |
| New Mexico Average | $42/hr | 93% | - |
Market Position: Roswell
Roswell is a value market in New Mexico - costs are below the state average, so focus on volume and efficiency.
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New Mexico Licensing Requirements
- •No state contractor license required
- •CRS registration required for tax purposes
- •Workers comp required at 3+ employees
- •Local licenses vary by city
This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.
Roswell Painting Business Tips
Local insights for running a successful painting business in New Mexico
Adobe buildings require gentle soft washing. Train on historic material care.
Santa Fe's wealthy art community pays premium for quality. Position as high-end.
Monsoon season (July-September) creates post-storm cleanup demand.
Stucco cleaning is a specialty service. Learn proper techniques for Southwest materials.
Key Insight: New Mexico's unique architecture and climate require specialized skills that command premium rates.
Painting Demand in New Mexico by Month
Plan your year around seasonal demand patterns.
Plan alternative income sources for the off-season months.
Frequently Asked Questions
How much should I charge for painting in Roswell?
In Roswell, NM, you should charge $37-$55/hour for painting. This is 18% below the national average because Roswell's cost of living is 82% of the US baseline. For typical jobs, expect to quote $74-$185.
What's the average painting rate in Roswell, New Mexico?
The average painting rate in Roswell is $37/hour or $111 per job. Roswell has lower demand with a population of 48K. Local pros typically charge $30-$55/hour depending on complexity.
How much do painting companies charge per hour in Roswell?
Painting companies in Roswell charge $30-$55/hour (82% of national average). Entry-level jobs start around $30/hour, while complex work commands $55+/hour. The lower demand in Roswell supports these rates.
What factors affect painting prices in Roswell?
Key pricing factors in Roswell: (1) Cost of living - 18% below national average at 82%, (2) Market demand - low in this area, (3) Competition - Roswell's 48K population creates lower demand, (4) Job complexity and materials, (5) Seasonal demand fluctuations.
Do I need a license for painting in New Mexico?
New Mexico licensing requirements: No state contractor license required CRS registration required for tax purposes Workers comp required at 3+ employees This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.
Is Roswell a good market for painting businesses?
Roswell shows lower demand for painting services. With 48K residents and a 82% cost of living index, local businesses can charge $37-$55/hour. The New Mexico market is slightly lower than for service businesses.
How do Roswell painting prices compare to New Mexico average?
Roswell painting prices are typically 18% below the New Mexico state average. While state average is around $42/hour, Roswell pros charge $37/hour due to the city's 82% cost of living index.
Other Services in Roswell
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Based on
10,000+ quotes
Used by
5,000+ pros
Updated
January 2026
Verified by
BLS Data
Painting pricing data for Roswell, New Mexico is sourced from U.S. Bureau of Labor Statistics, Census Bureau cost of living data, and verified quotes from local service professionals.
Data Sources:
- U.S. Bureau of Labor Statistics
- New Mexico Labor Department
- U.S. Census Bureau
Last updated: January 2026