How Much to Charge for Painting in Rochester?2026 Local Rates & Calculator
The Rochester metro area has approximately 84,531 households - potential painting clients within a 15-mile radius. A bustling market where consistent quality and fair pricing build loyal clientele fast. Rochester costs are 33% below the New York average - price competitively to win volume.
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Include hallways
Wall surface area
Suggested: $41/hr based on Rochester wages
Your Pricing
Recommended Price
Range: $1,173 - $1,466
$0.88/sq ft - 17.6h estimated
5 gallons of paint needed + 3 gallons primer
Cost Breakdown
Rochester Painting Market Intelligence
Pricing models, earning potential, and market comparison for painting in Rochester.
Painting Pricing Breakdown
| Pricing Model | Low | Typical | High |
|---|---|---|---|
| Per sq ft (interior) | $1 | $2 | $4 |
| Per sq ft (exterior) | $2 | $3 | $5 |
| Per room (avg 12x12) | $180 | $360 | $630 |
| Per hour | $32 | $41 | $59 |
Prices adjusted for Rochester cost of living (90% of national average).
How Much Can You Earn Doing Painting in Rochester?
Estimates based on Rochester average rates. Actual income varies by experience, efficiency, and client mix.
Rochester vs Other New York Markets
| Market | Hourly Rate | COL | Demand |
|---|---|---|---|
| Rochester | $41/hr | 90% | high |
| New York City(most expensive) | $84/hr | 187% | high |
| Syracuse(most affordable) | $40/hr | 88% | medium |
| New York Average | $55/hr | 123% | - |
Market Position: Rochester
Rochester is a value market in New York - costs are below the state average, so focus on volume and efficiency.
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New York Licensing Requirements
- •NYC has extensive licensing for high-rise window cleaning
- •Upstate is much simpler
- •Workers comp strictly enforced
- •NYC requires Consumer Affairs license for many services
This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.
Rochester Painting Business Tips
Local insights for running a successful painting business in New York
Upstate and NYC metro are completely different markets. Choose one to start.
Hamptons summer residents pay ultra-premium. Target seasonal property management.
Key Insight: New York's wealth concentration in metro suburbs supports the highest rates in the country.
Painting Demand in New York by Month
Plan your year around seasonal demand patterns.
Plan alternative income sources for the off-season months.
Frequently Asked Questions
How much should I charge for painting in Rochester?
In Rochester, NY, you should charge $41-$61/hour for painting. This is 10% below the national average because Rochester's cost of living is 90% of the US baseline. For typical jobs, expect to quote $81-$203.
What's the average painting rate in Rochester, New York?
The average painting rate in Rochester is $41/hour or $122 per job. Rochester has high demand with a population of 211K. Local pros typically charge $32-$61/hour depending on complexity.
How much do painting companies charge per hour in Rochester?
Painting companies in Rochester charge $32-$61/hour (90% of national average). Entry-level jobs start around $32/hour, while complex work commands $61+/hour. The high demand in Rochester supports these rates.
What factors affect painting prices in Rochester?
Key pricing factors in Rochester: (1) Cost of living - 10% below national average at 90%, (2) Market demand - high in this area, (3) Competition - Rochester's 211K population creates high demand, (4) Job complexity and materials, (5) Seasonal demand fluctuations.
Do I need a license for painting in New York?
New York licensing requirements: NYC has extensive licensing for high-rise window cleaning Upstate is much simpler Workers comp strictly enforced This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.
Is Rochester a good market for painting businesses?
Rochester shows high demand for painting services. With 211K residents and a 90% cost of living index, local businesses can charge $41-$61/hour. The New York market is slightly lower than for service businesses.
How do Rochester painting prices compare to New York average?
Rochester painting prices are typically 10% below the New York state average. While state average is around $55/hour, Rochester pros charge $41/hour due to the city's 90% cost of living index.
Other Services in Rochester
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Based on
10,000+ quotes
Used by
5,000+ pros
Updated
January 2026
Verified by
BLS Data
Painting pricing data for Rochester, New York is sourced from U.S. Bureau of Labor Statistics, Census Bureau cost of living data, and verified quotes from local service professionals.
Data Sources:
- U.S. Bureau of Labor Statistics
- New York Labor Department
- U.S. Census Bureau
Last updated: January 2026