How Much to Charge for Painting in Norfolk?2026 Local Rates & Calculator
The Norfolk metro area has approximately 97,881 households - potential painting clients within a 15-mile radius. A bustling market where consistent quality and fair pricing build loyal clientele fast. Norfolk costs are 9% below the Virginia average - price competitively to win volume.
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Include hallways
Wall surface area
Suggested: $43/hr based on Norfolk wages
Your Pricing
Recommended Price
Range: $1,256 - $1,570
$0.94/sq ft - 17.6h estimated
5 gallons of paint needed + 3 gallons primer
Cost Breakdown
Norfolk Painting Market Intelligence
Pricing models, earning potential, and market comparison for painting in Norfolk.
Painting Pricing Breakdown
| Pricing Model | Low | Typical | High |
|---|---|---|---|
| Per sq ft (interior) | $1 | $2 | $4 |
| Per sq ft (exterior) | $2 | $3 | $5 |
| Per room (avg 12x12) | $190 | $380 | $665 |
| Per hour | $33 | $43 | $62 |
Prices adjusted for Norfolk cost of living (95% of national average).
How Much Can You Earn Doing Painting in Norfolk?
Estimates based on Norfolk average rates. Actual income varies by experience, efficiency, and client mix.
Norfolk vs Other Virginia Markets
| Market | Hourly Rate | COL | Demand |
|---|---|---|---|
| Norfolk | $43/hr | 95% | high |
| Virginia Beach(most expensive) | $46/hr | 102% | very high |
| Newport News(most affordable) | $43/hr | 95% | high |
| Virginia Average | $47/hr | 104% | - |
Market Position: Norfolk
Norfolk is a value market in Virginia - costs are below the state average, so focus on volume and efficiency.
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Virginia Licensing Requirements
- •No state contractor license required for maintenance services
- •BPOL tax applies in most Virginia localities
- •Workers comp required at 3+ employees
- •NoVA may have additional requirements
This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.
Norfolk Painting Business Tips
Local insights for running a successful painting business in Virginia
Northern Virginia (DC suburbs) has highest incomes in the country. Premium positioning works.
Historic areas (Williamsburg, Alexandria) require soft washing expertise.
Military bases (Norfolk, Quantico) offer stable commercial contracts.
Federal contractor registration (SAM) opens doors to government work.
Key Insight: Virginia's federal economy and wealthy suburbs create exceptional demand for professional service.
Painting Demand in Virginia by Month
Plan your year around seasonal demand patterns.
Plan alternative income sources for the off-season months.
Frequently Asked Questions
How much should I charge for painting in Norfolk?
In Norfolk, VA, you should charge $43-$64/hour for painting. This is 5% below the national average because Norfolk's cost of living is 95% of the US baseline. For typical jobs, expect to quote $86-$214.
What's the average painting rate in Norfolk, Virginia?
The average painting rate in Norfolk is $43/hour or $128 per job. Norfolk has high demand with a population of 245K. Local pros typically charge $34-$64/hour depending on complexity.
How much do painting companies charge per hour in Norfolk?
Painting companies in Norfolk charge $34-$64/hour (95% of national average). Entry-level jobs start around $34/hour, while complex work commands $64+/hour. The high demand in Norfolk supports these rates.
What factors affect painting prices in Norfolk?
Key pricing factors in Norfolk: (1) Cost of living - 5% below national average at 95%, (2) Market demand - high in this area, (3) Competition - Norfolk's 245K population creates high demand, (4) Job complexity and materials, (5) Seasonal demand fluctuations.
Do I need a license for painting in Virginia?
Virginia licensing requirements: No state contractor license required for maintenance services BPOL tax applies in most Virginia localities Workers comp required at 3+ employees This information is provided as general guidance only. Requirements may change and vary by locality. Always verify current requirements with state and local licensing authorities before starting your business.
Is Norfolk a good market for painting businesses?
Norfolk shows high demand for painting services. With 245K residents and a 95% cost of living index, local businesses can charge $43-$64/hour. The Virginia market is about equal to for service businesses.
How do Norfolk painting prices compare to Virginia average?
Norfolk painting prices are typically 5% below the Virginia state average. While state average is around $47/hour, Norfolk pros charge $43/hour due to the city's 95% cost of living index.
Other Services in Norfolk
Other Virginia Cities
Nearby States
Based on
10,000+ quotes
Used by
5,000+ pros
Updated
January 2026
Verified by
BLS Data
Painting pricing data for Norfolk, Virginia is sourced from U.S. Bureau of Labor Statistics, Census Bureau cost of living data, and verified quotes from local service professionals.
Data Sources:
- U.S. Bureau of Labor Statistics
- Virginia Labor Department
- U.S. Census Bureau
Last updated: January 2026